27 May 2015
The private sector should take
the lead in pursuing an Asean growth strategy to become true Asean
multinationals. Doing business in this region is no longer about biding your
time until suitable opportunities come along, but about being a frontrunner and
making your mark on the young, impressionable, up-and-coming Asean consumer. A
survey was quoted whereby 80.9% of non-Asean companies polled had a strategy
oriented around the Asean region, while the figure among Asean-based companies
was lesser at 55%.
Source:
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