Wednesday, September 2, 2015

Single rice brand stirs the pot


02 September 2015

Agriculture Ministry and the Cambodia Rice Federation are at odds over the branding of Cambodia’s premium jasmine rice that would help differentiate it from similar varieties sold by Thailand. The CRF's acting secretary-general Moul Samrith said “We have set up the market promotion executive committee for naming the quality rice as the trademark, because so far our rice is just known as fragrant rice, because we do not have a specific name,” 

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