10 April 2014
As the Asean economic
integration 2015 nears its deadline, global information and measurement company
Nielsen anticipated Asean 2015 will be the catalyst for rapid change and strong
growth across the region. This will open up opportunities for companies which
are able to remain agile and anticipate change.
The latest Nielsen
report Asean 2015: “Seeing around the corner in a new Asian landscape”,
released yesterday, observed current trends in Southeast Asia representing
substantial opportunity.
The report cited solid
GDP growth forecasts, the expanding middle class consumer population, strong
consumer confidence levels and significant investment in infrastructure as
factors which play roles in shaping the future of the region.
The new report
examines the key factors and implications of Asean 2015, highlighting critical
considerations for businesses, and providing strategies to leverage the
opportunities and tackle the challenges.
In a press release
issued by Nielsen, it said that while the marketplace is rife with speculation
and opinion on whether the member states are prepared for the 2015 deadline.
The overwhelming
majority of business leaders in the region and around the world share the view
that Asean will play an increasingly important role.
A significant amount
of unresolved uncertainty remains around Asean 2015 and beyond, with little
known details and few voices of uncertainty creating nervousness about the
outcomes and impact.
“Despite the
uncertainty, there are a number of strategies companies can employ now to
prepare for Asean 2015, and those who take the time to plan will reap the
benefits in the mid to long-term.”
The report cited three
strategies to help companies navigate the complexities of Asean 2015.
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