3 April 2014
Grocery and beer sales are expected to spike
during April as Khmer New Year preparations ramp up, retail industry officials
said. HRM (Cambodia) Group, a food and beverage distribution company specializing
in canned foods, condiments and beverages, said the company expects sales to
increase 20 to 30% during April. Beer sales are expected to double during the
three-day holiday and contribute most of the month’s estimated spending
increase.
Despite predictions that sales will be down 20%
from those during Chinese New Year festivities in January, the company said
Khmer New Year is still a major money earner for companies.
Cambrew, a major producer of Angkor brand beer, said
sales volumes had increased steadily each year during the Khmer New Year
period. On average, about 400,000 boxes of beer per month in Phnom Penh alone.
This month, the company expects to sell 600,000 boxes.
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