Thursday, April 3, 2014

Beer poised to earn big during New Year season

3 April 2014

Grocery and beer sales are expected to spike during April as Khmer New Year preparations ramp up, retail industry officials said. HRM (Cambodia) Group, a food and beverage distribution company specializing in canned foods, condiments and beverages, said the company expects sales to increase 20 to 30% during April. Beer sales are expected to double during the three-day holiday and contribute most of the month’s estimated spending increase.

Despite predictions that sales will be down 20% from those during Chinese New Year festivities in January, the company said Khmer New Year is still a major money earner for companies.

Cambrew, a major producer of Angkor brand beer, said sales volumes had increased steadily each year during the Khmer New Year period. On average, about 400,000 boxes of beer per month in Phnom Penh alone. This month, the company expects to sell 600,000 boxes.

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